How do I protect my brand on eBay?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

Protecting your brand on eBay involves proactive monitoring and enforcement. Counterfeit listings, unauthorized sellers, and trademark violations can harm your reputation and sales. Start by registering your trademark and joining eBay’s Verified Rights Owner (VeRO) program, which allows brand owners to report and remove infringing listings.

Regularly search for unauthorized use of your brand, monitor product listings, and take action against counterfeit sellers. Using an automated brand protection service like Trama can help detect and remove infringing content efficiently, reducing the risk of brand dilution and lost revenue.

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