Industry-specific insights, key indicators and case studies that inspire.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
29
Perceived importance of brand
12
Willingness to pay premium for brand
Every four years, the World Cup rewrites marketing budgets. In 2026, with the tournament spanning three countries for the first time, the opportunity feels bigger than ever, and so do legal risks most brands never see coming.
Getting a trademark registered in 2026 is harder than ever before, and the trend is not likely to reverse because it’s structural rather than procedural. Here’s what you need to know about registering trademarks with the USPTO, along with what you can do to maximize your chances of success.
Strength training is the one thing everyone should do for their long-term health, and yet it’s the one thing many people find difficult to get into. Lift Lake was built to change that. We spoke with Megan Jasson, its founder, to find out what makes Lift Lake different from the typical fitness experience, and how Trama helped her protect the brand from day one.
What every small business owner needs to know before putting a beloved fictional character on your products, logo, or marketing materials, and how to stay on the right side of EU and UK law.
Amazon Brand Registry gives select Amazon sellers the ability to report counterfeits, control listings, detect infringements, enhance their content, and access brand analytics. These tools make it much easier to maximize your growth on the platform. The only problem is that ABR access requires a registered or pending trademark from an accepted IP office. This has shaped how Amazon sellers approach trademark filings, but not in a way that serves their long-term interests.
Business owners file generic or descriptive marks daily without realizing these marks are not eligible for the Principal Register. When a descriptiveness refusal is issued, amending the application to the Supplemental Register is considered the next best step. While this might be true for some, it is not a substitute for Principal Register protection, and in this article, we explain why.
E-commerce platforms like Temu and Shein have exploded in popularity worldwide, attracting millions of new users each month. Alongside their growth, concerns over counterfeit goods, from luxury handbags to everyday household items, are rising, exposing current gaps in legal means available to legitimate brands to protect their products from imitation.
Many founders make their first trademark mistake before they ever file anything. They register their brand name, receive their certificate, and assume their logo is covered as well. It isn't, but the assumption leaves a large gap in their brand protection from day one.
Founders assume registering a trademark is the last step in brand protection. Without active monitoring, it is only the first step. In this article, we've outlined everything you need to know about brand monitoring. Why it's important, how to do it, where to do it, and everything inbetween.
For many musicians, intellectual property protection begins and ends with copyright. Copyright law is widely understood in the music industry as the legal framework that protects songs, lyrics, recordings, and other creative works. While copyright is important, it is far from the only tool available to artists seeking to protect their brand and livelihood.
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