How do I protect my brand on Youtube?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

Protecting your brand on YouTube requires proactive monitoring and enforcement of your intellectual property rights. As a global platform with millions of content creators, YouTube is a common place for brand misuse, including impersonation, unauthorized product promotions, and copyright violations. Registering your brand’s trademarks and copyrights ensures that you have the legal backing to take action against infringers.

Regularly searching for videos that use your brand name, logo, or products without permission is essential. YouTube offers tools like the Copyright Match Tool and trademark complaint forms to help protect brands from misuse. However, monitoring YouTube manually can be overwhelming. A dedicated brand protection service like Trama can help by continuously tracking YouTube for brand infringement and assisting in the takedown process.

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