Spotify

Spotify, the Swedish music streaming giant, was founded in 2006 by Daniel Ek and Martin Lorentzon. The company revolutionized the music industry by providing users with access to a vast library of songs through a subscription-based streaming service. Spotify has established a strong brand identity with its distinctive green logo and user-friendly platform

In recent years, the company has filed lawsuits against companies using names or logos that could be confused with Spotify, protecting its brand from potential dilution or consumer confusion. In January 2017, Spotify opposed the registration of the mark "Potify" from Software Inc for an app catering to "legal marijuana dispensaries.", citing concerns of dilution by blurring and tarnishment. The dispute reached the US Trademark Trial and Appeal Board (TTAB), which, in its January 2022 ruling, sided with Spotify. The TTAB concurred with Spotify's contention that consumers would likely link the two marks, leading to a reduction in the distinctiveness and dilution of the well-established Spotify brand name.