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From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Case no.: R0367/2009-1
Decision date: 01 Nov, 2010
Jurisdiction: European Union
Subject matter: Enhanced distinctiveness, Identity of goods and services, Likelihood of confusion, Relevant territory, Similarity of the signs