From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Case no.: 91118911
Decision date: 22 Apr, 2004
Jurisdiction: United States
Subject matter: Phonetic similarity, Dissimilarity of goods and services, Likelihood of confusion