SWATCH AG v. Panavision Europe Limited

Have you ever had a day at work that just didn’t seem to end? Mooday Memos can help brighten your mood with the colourful and sassy stationery sold under this brand! Together with Nita Ukkonen, the founder of Mooday Memos, we explore the origins of this remarkable idea as well as the importance of brand protection.

“We focus on making simple and delicious chocolate, ethically sourced and without additives. That’s the real alchemy where you take something that does not exist and turn it into a reality that people can see, taste, touch and smell.” Jose and Julie first met in Culinary School in Seville and it has been their dream come true to establish Eonce Chocolate, a delicious brand proudly protected by Trama.

There is a myriad of reasons why trademark registration is of a crucial importance for fashion retailers. This article presents a concise summary of 12 key reasons why every creator of fashion trends should think about registering for a trademark.